Create Custom Start Messages Using Seeded Data

Krista Stevens

Getting customer feedback and integrating that feedback to improve your business is so important. Providing personal service and integrating feedback helps build life-long customer relationships and helps your business attract new customers. Let’s say you’d like to create a follow-up survey and personally greet your customer by first name when they take the survey. This is particularly useful if you’d like to use a survey to follow up after a sales call, or after a customer uses your service.

You can pipe this seeded data into a custom start message. Here’s how to do it. You would first need to append a tag with the customer’s first name into the survey URL and then pass that information into the custom start message.

Here’s a typical survey URL:

If you want to greet the individual by first name, you can seed this in the URL, where q_1_first_name refers to the first name for question one:

Then, you would place the [Q1 first_name] tag in your custom start message, like so:

When Gus follows the link you’ve supplied to the survey, he’ll see his first name in the custom start message:

Additionally, seeding Gus’ first name in this manner will pre-populate his first name in question one:

Pretty nifty, no?

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